As of January 2021, there are 20.50 million social media users in Australia, a number that’s roughly 79.9% of the country’s total population. It comes as no wonder that business owners and marketers are intensifying their social media marketing efforts. It’s not just about doing simple online advertising anymore—social media marketing goes beyond that. More than the exposure, engaging potential and existing customers, getting their trust, and eventually turning them into loyal customers are just some of the goals.
Perhaps you‘ve been launching digital marketing campaigns for months or even years now. How do you know it’s working for you? You need to know how to measure your social media marketing strategies if you are on different platforms, so you’ll know which ones are working, what the risks are, and be able to take action and make changes when necessary.
Of course, this is a tad more challenging as each platform has its own set of metrics. That said, it’s crucial for you as a business owner to be able to identify KPIs or key performance indicators for your marketing strategies on social media:
Social Media Marketing KPIs You Need to Watch
Here are the basic key performance indicators that you need to monitor:
Clicks – Clicks on your posts tell you that the titles and pictures you use are engaging the audience. However, they’re not an indication that you have nailed the delivery of the message you want the audience to receive.
Likes – Likes, hearts, and other reactions mean your followers approve of your posts. These also boost your visibility and even increase your followers.
Shares – Also helpful in boosting awareness and engagement, shares and retweets mean people are standing behind your posts and, in extension, your brand.
Comments – Perhaps one of the most important KPIs is the comments. People leaving comments is a sign that not only have people really engaged with your post but that they’re good enough to warrant a response from your audience.
How to Measure Your Social Media Marketing Strategy
To help you figure out whether what you’re doing is working or not, here are some helpful tips on how you can measure your strategies:
Review Your Goals
The first step is to reevaluate your objectives. You want to be sure that you are working towards measurable and realistic goals. Be as specific as you can, too. Because social media platforms can be used in different ways, you should create a list of what it is you want to achieve from each platform, too.
Use the Right Tools
Using the right tools for digital marketing tools can help you gather accurate data and assess whether your strategies are working or not. Some of the popular tools include Hootsuite, Keyhole, Tailwind, Buffer, and Sprout Social, among others.
