Logix BPO – Philippine Outsourcing Trends, News, and Updates – August 2023
As of August 2023, the Philippine outsourcing industry stands as a testament to the country’s remarkable journey from an agricultural-based economy to a global hub for business process outsourcing (BPO) and knowledge process outsourcing (KPO) services. With its strategic location, skilled workforce, and English proficiency, the Philippines has become a preferred destination for companies seeking to optimize their operations and reduce costs through outsourcing.
As great as things seem, like they say, only change is inevitable. So, keeping an eye on the trends, changes, and other factors that can affect the outsourcing industry in the Philippines is the only way companies can continue the success they’re experiencing right now. Keeping abreast of developments in the industry and adjusting accordingly is the only way the Philippine outsourcing bubble will keep going without popping.
Growth in the Contact Centre Outsourcing Market
The Philippine contact centre outsourcing market has been on an upward trajectory, fuelled by the global demand for cost-efficient customer support services. The market has evolved from providing basic customer service to offering sophisticated solutions such as technical support, sales, and even specialized services like healthcare and finance.
Market analysis indicates a consistent growth trend from 2023 to 2028, with projections showing an expansion driven by increasing global business requirements. Companies are increasingly recognizing the advantages of outsourcing customer service, enabling them to focus on core competencies while leaving customer engagement in capable hands.
Facing the Dual Threat to Philippine Call Centres: AI and Talent Shortage
The Philippine outsourcing industry, particularly call centres, has witnessed exponential growth over the past decade. However, this growth is accompanied by challenges that demand strategic solutions. The advancement of artificial intelligence (AI) technology seems to pose a potential threat to traditional call centre jobs. While AI can automate routine tasks, the unique human touch and emotional intelligence that agents provide remain invaluable.
Furthermore, the industry faces a talent shortage as demand outstrips supply. Despite a large workforce, finding individuals with the right skills and attributes for outsourcing roles has become a challenge. This duality of AI’s rise and talent scarcity necessitates innovative approaches to retain competitiveness.
In August 2023, the Philippine outsourcing industry stands at a crossroads of challenges and opportunities. The growth trajectory remains promising, driven by the country’s strengths in skilled labour and adaptability. The dual threat of AI and talent shortage necessitates innovative solutions that combine technology and human expertise.
One of the solutions to this dual threat is to train people to work with AI and embrace this change rather than fear it. Knowing how to work using AI can help make the country more competitive when it comes to jobs that require the use of this technology.
Streamlined Work Models in Outsourcing
In response to evolving outsourcing trends, some companies in the Philippines are embracing streamlined work models that harness technology while prioritizing human expertise. These models combine AI and automation with skilled human intervention to create efficient workflows that deliver exceptional customer experiences.
Adapting to the changing landscape, these businesses started implementing AI-powered chatbots to handle routine inquiries, allowing human agents to tackle more complex issues. This balance between technology and human touch is crucial in maintaining a competitive edge while ensuring quality interactions.
The same goes for companies that produce content and handle SEO for various entities that they serve. The emergence of AI used to scare these businesses, particularly those who rely heavily on their SEO specialists and writers to continue bringing in revenues for the company. Nowadays, however, they’ve embraced the use of AI, utilizing it in a way that helps them produce more and get work done faster.
These tools have now been integrated into their workflow, helping ease some of the burden on their workers. AI is now used in many different ways, with writers and SEO specialists in digital marketing agencies using this technology to start off the work by having it create outlines, craft drafts, and even initiate audits.
Overview of the Outsourcing Market’s Growth
Despite the initial losses in employment in the country with the emergence of AI, the outlook for the Philippine outsourcing industry is still promising. It can be said that once companies noticed that AI still needed the human touch, hiring picked up soon afterwards, with those who have started to incorporate the use of AI in their skills benefiting from this.
As businesses continue to seek ways to enhance efficiency and reduce costs, outsourcing still emerges as a strategic solution. The COVID-19 pandemic has further highlighted the importance of adaptable business models, driving a surge in outsourcing partnerships.
Factors contributing to this growth include the country’s young and educated workforce, continuous investments in digital infrastructure, and a government committed to fostering a favourable business environment. These elements continue to position the Philippines as a prime outsourcing destination, poised to cater to diverse industry needs well into the next few decades.
The Continual Rise of Business Process Outsourcing (BPO) Services and RPO
Business Process Outsourcing (BPO) services have evolved beyond traditional call centres to encompass a wide range of functions. These services now cover finance and accounting, human resources, supply chain management, and even creative processes like graphic design and content creation. This diversification offers businesses tailored solutions that streamline operations and drive growth.
The market size for BPO services is anticipated to expand significantly, driven by the need for specialized expertise and the benefits of cost optimization. As BPO providers continue to demonstrate their capacity to adapt and innovate, the sector is likely to play an even more integral role in the global economy.
Also included in the list of tasks and jobs outsourced to the country more and more these past few years after the pandemic is RPO or recruitment process outsourcing. This goes hand in hand with the increase in the number of diverse functions that the BPO industry found itself adapting to. RPO bridges the gap between companies and these specialized positions that are now being outsourced to the country.