
CALIFORNIA, USA – Salesforce, a leader in customer relationship management (CRM) software, has signed an agreement to acquire PredictSpring, a cloud-based point-of-sale (PoS) software vendor.
This acquisition aims to strengthen Salesforce’s Customer 360 capabilities and expand its reach in the retail industry.
PredictSpring’s solutions allow store associates to engage with shoppers and complete transactions via mobile devices, enhancing the in-store experience. The platform also offers clienteling, endless aisle, store fulfillment, and store operations features, which streamline and personalize shopping across both physical and digital touchpoints.
Driving Frictionless Retail Experiences
PredictSpring’s technology enables a comprehensive “360” view of customer profiles, multi-tender payment management, and streamlined customer experiences, aligning with Salesforce’s goals within the CRM industry.
Jeff Amann, executive vice president of Salesforce Industries, stated, “The combined talent, resources, and innovation of Salesforce and PredictSpring will empower brands and retailers to drive frictionless and personalized engagement across all touchpoints.”
Nitin Mangtani, founder & CEO of PredictSpring, expressed enthusiasm about the collaboration.
He stated, “PredictSpring has taken great pride in powering omnichannel experiences for many of the world’s leading brands and retailers, and we’re energised by the opportunity to make an even greater impact on the future of shopping as part of Salesforce.”
Founded in 2013, PredictSpring has been a Salesforce ecosystem partner, integrated with Commerce Cloud and Service Cloud, and has received investments from Felicis Ventures, Novel TMT Ventures, and Beanstalk Ventures.
PredictSpring’s notable customers include Movado, LoveSac, Steve Madden, Suitsupply, Bouclair, and Deceim.
Salesforce plans to hire all 31 PredictSpring employees. The financial terms of the transaction were not disclosed.
Salesforce acquired the productivity platform Slack for $27.7 billion in 2021 and integrated it into its Customer 360 suite.