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Tech Mahindra Unveils New Brand Identity to Celebrate Its 39 Years

PUNE, INDIA – Tech Mahindra, a leading provider of digital solutions, has recently celebrated its 39th anniversary and has introduced a new brand identity to mark the occasion.

This rebrand reflects who Tech Mahindra is—bold, agile, discerning, and collaborative—while introducing the company’s renewed focus on integrating its portfolio companies under an improved global identity.

For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey, one that honors our legacy while embracing the limitless opportunities ahead.

This is our reintroduction to the world—the same Tech Mahindra, but with renewed clarity and intent. It signals our ambition to help global enterprises Scale at Speed™.

— Mohit Joshi, Tech Mahindra CEO & Managing Director

As the company celebrates its 39 years of impact and innovation, this new brand honors its history and its present while redefining its future.

Great brands tell a clear story, and our story is one of purposeful evolution. Our research affirmed the deep trust in the Tech Mahindra name and our Mahindra heritage, so our goal was not to change the narrative but to sharpen its focus. This refreshed identity—more contemporary, confident, and cohesive—tells the world precisely who we are today: a future-ready partner built to deliver ‘Scale at Speed™’.

This clarity strengthens our market position, unifies our global teams, and inspires the pride that fuels exceptional performance.

Peeyush Dubey, Tech Mahindra Chief Marketing Officer

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