RIYADH — Upsource by Solutions (STC Group) has unveiled its rebranding and AI-powered GCC expansion at LEAP 2025, announcing strategic partnerships with Konecta and Cognizant.
Both companies have signed a three-year partnership with STC Group, Saudi Arabia’s premier business process outsourcing provider.
Upsource by Solutions’ multi-city operations in Riyadh, Jeddah, and Madinah serve over 100 clients across healthcare, telecommunications, finance, and government sectors. These partnerships will only further affirm the group’s regional growth in line with Vision 2030.
What This Means to Upsource by Solutions
These collaborations focus on combining global innovation and advanced AI and automation technologies with STC Group’s local expertise.
Konecta provides the company with dedicated pre-sales resources to support STC Group’s pursuit of bigger market opportunities while adopting an onshore–offshore mode. This partnership ensures the company’s flexible and high-impact solutions. On the other hand, Cognizant provides the company access to its Intuitive Operations & Automation (IOA) solutions, which include automation frameworks and enhanced operational controls.
These partnerships will enable the group to tailor its operations better to meet its clients’ evolving business needs, delivering services that are efficient, scalable, and sustainable.
Here is what each company’s leaders had to say about these collaborations:
Ahmad Elharany, General Manager of the Middle East & Africa Market at Konecta:
We are thrilled to partner with Upsource by Solutions to further our strategic expansion into the Middle East. Saudi Arabia and the Gulf region are key markets for us, and by collaborating with a strong local player like STC Group, we can offer innovative, GenAI-powered customer experience solutions that cater to the evolving needs of businesses in the region.
Gagan Syal, Head of Southern Europe & Middle East at Cognizant:
We are excited to collaborate with Upsource and continue to bring our expertise in digital transformation to the Saudi Arabian market. Saudi and this region are buzzing with innovation and progress. With upsource local experience and forward-thinking vision, and our leadership in advanced technologies, we are building a foundation for the future of business operations.
Naif Al Mogbel, the CEO of Upsource by Solutions:
This partnership with Konecta is a major step forward in transforming the BPO landscape in Saudi Arabia and the wider Gulf region. By integrating advanced GenAI-driven solutions, we are not only enhancing customer experiences but also setting new benchmarks for operational efficiency and digital innovation.
Cognizant’s commitment to investing in the region and supporting capability transfer was a key factor in our decision to partner with them. By aligning our vision with Cognizant’s expertise, we’re reshaping what excellence in BPO means.
