NEW YORK, UNITED STATES – Leading modern outsourcing company, Horatio, announced a strategic partnership with pioneer AI-driven service provider, Ada, on September 2, 2025.
By combining Ada’s advanced AI automation with Horatio’s human-first approach, the collaboration aims to transform customer experience and provide scalable CX solutions for growing brands.
One of Horatio’s earliest clients, Loop Earplugs, perfectly showcases this partnership’s impact.
As a rapidly growing brand, Loop faced a surge in customer support inquiries, which resulted in its response time stretching to over 24 hours and limited issue tracking. Horatio and Ada helped address Loop’s challenges by streamlining the brand’s operations, reducing delays, and elevating CX.
- They implemented an AI-Human hybrid customer experience strategy.
- Horatio managed live channels, which include emails and chats, introducing new workflows to prioritize VIP customers.
- Ada launched an AI agent and integrated it with the brand’s store backend.
Why This Matters
This is among the first partnerships that perfectly capture the strength in AI-Human synergy, reflecting the future of customer solutions. It shows how clients will benefit from proactive AI-Human support models, validating AI-first outsourcing services without compromising or undermining human capacity.
