NEW YORK, USA – Accenture, a global leader in outsourcing and technology services, has successfully acquired Logic, a Minneapolis-based retail technology firm.
This strategic acquisition, first announced on July 16, 2024, aims to enhance Accenture’s capabilities within the retail sector by integrating Logic’s specialized expertise.
Logic is renowned for its proficiency in merchandising, store operations, digital technologies, analytics, and cloud computing.
The firm’s advanced knowledge in artificial intelligence (AI) and generative AI is particularly valued by Accenture, which sees these capabilities as crucial for driving further innovation and delivering enhanced solutions to its clients.
Enhancing retail solutions and expanding talent pool
The acquisition brings approximately 800 skilled professionals from Logic into Accenture, all with expertise in retail-focused technical strategies.
Jill Standish, Accenture’s global lead for the Retail industry practice, highlighted the growing need for retailers to continuously reinvent themselves through digital technology.
“The addition of Logic’s expertise and industry-specific skills will further enhance our ability to deliver comprehensive retail solutions and drive transformative outcomes for our clients to thrive in this dynamic marketplace,” she stated.
Karthik Narain, Accenture’s group chief executive of Technology, added, “Today, all business strategies lead to technology. Companies will need to transform every part of their enterprise using cloud, data, and AI to optimize operations and accelerate growth.”
Narain emphasized that Logic’s expertise will complement Accenture’s existing capabilities, helping clients to optimize operations and accelerate growth.
Expanding global reach and innovation
Bill Szlaius, co-founder and CEO of Logic, expressed his enthusiasm about joining Accenture.
“For more than 25 years, our focus at Logic has been helping our retail clients move faster, innovate smarter and thrive in the face of retail disruption. Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team,” Szlaius said.Founded in 1997, Logic operates in 11 countries and serves over 150 retail clients worldwide. The company specializes in enhancing customer loyalty, boosting revenue, and increasing agility through innovative technology solutions.
