Logix BPO

TP PH Leans Into AI + Empathy to Make Service More Human

MANILA, PHILIPPINES – TP in the Philippines is rethinking what it means to deliver world-class outsourcing services. Instead of treating AI as a replacement for people, the company is combining technology with human empathy to create smarter and more personal customer experiences.

“Empathy, from my perspective, drives innovation,” says Rahul Jolly, CEO of TP PH. For him, the most successful projects start with truly understanding customer needs.

TP’s strategy is enhanced by its AI platform, TP.ai FAB. It supports the company’s three-pillar growth plan, bringing together automation, data, and human expertise on a single platform. Through it, TP can:

  • Grow its core business with AI
  • Expand into specialized industries
  • Explore new AI-driven markets

TP is equally focused on what it calls a “high tech, high touch” approach, which pairs advanced tools with people trained in emotional intelligence. This blend enables TP teams to gain a deep understanding of client needs, adapt solutions, and match experts with the right industries based on their skills and mindset.

“Empathy, from my perspective, drives innovation,” says Rahul Jolly, CEO of TP PH. For him, the most successful projects start with truly understanding customer needs.

What This Could Mean for the Industry

The outsourcing industry needs to deliver complex, high-value solutions across verticals, which demands both speed and empathy.

For the Philippines, TP’s approach could set the tone for the entire industry. By combining AI with the country’s strong reputation for emotional intelligence, TP is positioning Filipino talent for future-proof careers while giving global clients more tailored results.

Such actions ensure the country’s outsourcing industry remains relevant, competitive, and most importantly, human.

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