SINGAPORE, SG – The TDCX Group has recently acquired SUPA, a data labeling and annotation platform, planning to integrate it into the company’s AI enablement platform, Chemin. The platform, now stronger with SUPA’s expert knowledge, will play a key role in rolling out a “safe, scalable, and sophisticated AI” for big corporations, SMEs, and online brands.
This move strategically positions TDCX right in the center of the rapidly growing AI industry, as demand for AI adoption continues to accelerate.
Why TDCX Decided on SUPA
Chemin helps companies leverage AI more effectively and efficiently by providing them with smart tools, clean data, and expert support from around the world. SUPA makes it easy to label data quickly and accurately, utilizing smart software and a skilled team to help build top-notch AI for various industries.
Now, with the integration of SUPA, Chemin can better help clients build advanced AI tools like AI copilots, foundational models, and safe systems.
TDCX and SUPA’s leaders also support and are looking forward to this venture.
The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we’re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations.
—Laurent Junique, TDCX CEO and Founder
The future of AI is all about the quality of its decisions. At SUPA, we’ve built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It’s about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised.
—Mark Koh, SUPA CEO and Co-Founder
