SINGAPORE, SG – Leading CX solutions firm TDCX has launched a refreshed brand logo and tagline to celebrate its 30 years in the industry.
Its new brand logo design features a visual “Future Path” that represents agility and guidance. It reflects TDCX’s view that technology must evolve alongside human empathy. The brand message also marks the company’s shift from simple outsourcing to what it calls “orchestration,” using AI tools, analytics, and agile operating models to deliver better results.
Meanwhile, its new tagline, Enable the Future, highlights how the company aims to connect AI, customer experience, and human skills. TDCX believes this mix will power the next big wave of growth in global outsourcing.
The Reason Behind the Refresh
According to Founder and CEO Laurent Junique, more companies are reevaluating how they work in the digital age, especially with the pressures they’re facing, such as:
- AI adoption
- Digital transformation
- Global talent shift
- New compliance demands
Because of these pressures, many brands are searching for partners that can help them work faster, smarter, and more sustainably. TDCX sees these changes as signs of a “supercycle” that could drive years of strong demand for outsourcing services.
Right now, the company is focusing on three key areas:
- Enterprise CX
- Digital sales and marketing
- Trust and safety
