MANILA, PHILIPPINES — The world’s leading AI-powered customer relationship management (CRM), Salesforce, recently announced its expansion into the Philippines with the opening of a new office in Metro Manila.
This strategic move reflects the company’s desire to support the growth of businesses within the country. Salesforce Philippines will be led by Regional Vice President and Country Manager Abraham Cuevas and is pursuing an ambitious plan to train 12,000 Filipinos over the next five years in CRM and generative AI skills.
The Philippines is a dynamic and incredibly important market for Salesforce, and our expansion here underscores our deep commitment to supporting the country’s digital transformation journey. With our new office in the Philippines, we are better positioned to empower Filipino businesses to transform into Agentic Enterprises while also supporting the local ecosystem by equipping Filipino workers with the critical AI skills.
— Abraham Cuevas, Salesforce Philippines Regional Vice President
What This Means for the Philippines
Salesforce is already a trusted digital advisor for many Filipino businesses, including Ayala Land, Meralco, and Philippine Airlines, which use its CRM to support their operations. So, this expansion will only further solidify the company’s presence in the country.
Salesforce is also launching Agentforce for Service and Employee Agent in Tagalog. This enables Filipino businesses to accelerate and shape their digital transformation in their native language, a significant feat for the country.
Overall, this move signals a transformation within the Philippine business landscape. With Salesforce’s stronger presence and its promise to drive skill development among Filipinos, the country is better equipped to adapt to technological changes with confidence.
