MELBOURNE, AUSTRALIA — Acquire BPO rebranded itself as Acquire Intelligence after merging with its sister company, Acquire.AI, to highlight its focus on intelligent services.
This strategic move reflects the company’s objective of merging traditional outsourcing with AI-powered customer support and digital automation. It’s more than just a name change, but a significant shift in direction not only for the company but also for the entire BPO industry.
It’s a shift from voice-heavy systems to value-driven, tech-enabled outsourcing, combining human expertise with intelligent operations.
A Competitive Edge in the BPO Industry
“We take that approach of eliminate, automate, and then relocate. Eliminate their wasted processes, automate through AI in an agnostic way, and then look to where’s the best place for those remaining processes.” — Acquire Intelligence’s CEO, Scott Stavretis
The changes in Acquire Intelligence reflect a growing trend in the Philippine BPO industry, where most companies are investing in AI tools, such as Generative AI, Natural Language Processing, and RPA, to differentiate themselves in the market.
These enable businesses to improve service accuracy, automate repetitive tasks, and focus on high-value customer interactions.
In fact, according to the IT & Business Process Association of the Philippines (IBPAP), its BPO revenue is expected to exceed $40 billion by 2028 because of AI-enabled services.
This repositions AI at the forefront of the Philippine BPO sector’s value proposition, making it not only a low-cost labor destination but also a center for digital excellence.
The Future of Outsourcing Is AI-Enabled and Human-Centric
“Everyone thought that CX would be the element most affected by AI. That’s certainly not the case. CX, sales, and retention still need empathy, still need human decision-making.” — Acquire Intelligence’s CEO, Scott Stavretis
AI’s growing role in delivering outsourced services not only enhances the capabilities of the Philippine BPO industry. It also redefines how excellence is achieved in the sector, and that is through combining intelligence and human-centric systems.
