MANILA, PHILIPPINES – The Philippine IT-BPO sector is now preparing for the potential impact that the proposed U.S. bill, the Keep Call Centers in America Act, would have on it by diversifying its client base to non-U.S. companies. To date, the sector, which generated US$38B in revenues in 2024, has about 70% of its call center clients coming from the U.S.
DTI Secretary Cristina Roque firmly supports this, stating, “We can’t just look at the U.S. as the only market. The world is the market. If you look at their population as compared to the world, it’ll show you that we should really find other avenues to explore.”
Roque is also adamant in assisting the IT-BPO sector in whatever capacity it needs. She and the DTI will reach out to the Information Technology and Business Process Association of the Philippines (IBPAP) officials to discuss measures in response to this bill.
To Turn the Challenge Into an Opportunity
The Philippine government and the IT-BPO sector won’t sit around as the U.S. Senate discusses the Keep Call Centers in America Act. Both players view this as an opportunity to position the sector for more global engagement.
With its eyes on diversification, they remain optimistic that they can attract non-U.S. investors. After all, the country has fostered a business-friendly environment over the years through its supportive policies, tax incentives, and special economic zones, which encourage investment and growth.
