GEORGIA, UNITED STATES – Virtual staffing solutions firm BELAY has announced its acquisition of Fortiviti, a Kansas-based provider of integrated accounting and back-office solutions.
This strategic move aims to bolster BELAY’s accounting services, enhancing its capacity to support entrepreneurs and business leaders across various industries.
“Our team is thrilled to work with Fortiviti,” stated BELAY CEO Tricia Sciortino. “Finding a team with our shared vision and commitment to empowering entrepreneurs sealed this partnership for us.”
Fortiviti specializes in managing accounting functions for companies, allowing their clients to focus on business growth and customer service. BELAY sees this acquisition as a perfect alignment with their goal of providing exceptional service by delivering reliable financial information that drives profitability.
Commitment to quality and growth
BELAY, founded in 2010, offers flexible US-based virtual solutions to businesses, nonprofits, and churches, including virtual assistants, accounting services, and marketing assistants.
The acquisition of Fortiviti follows BELAY’s recent purchase of CFO Advisory Services, which was aimed at enhancing their fractional CFO and financial operations offerings.
“As we continue to invest in the growth of our Accounting Services offering with this acquisition—both in quality and opportunity—we hope to empower more busy leaders to let go of their accounting tasks and reap the benefits of quality accounting data from reliable financial experts and partners,” Sciortino added.
Fortiviti’s founder and president, Shauna Huntington, emphasized the unique approach her team brings to client service. “There are just so many compliance and administrative tasks that happen on the back end of operating a business that many business owners just don’t know,” she said.
“What’s great about our team—and I think what’s a little bit different about how we have serviced clients over the years—is that we provide a full accounting team and department.”
The terms of the acquisition have not been disclosed.
