Elevating Inbound Assistance for Edinburgh’s Biggest Insurer

Logix BPO supported Scottish Widows with their inbound assistance for life insurance, pensions, and critical illness coverage, focusing on lead generation and upgrades.
The Company
Based in Edinburgh, Scottish Widows is a life insurance, pensions, and investment company within Lloyds Banking Group. Since 1815, it has offered financial services including pensions, life cover, critical illness, income protection, and savings, primarily to take care of children and women who lost their families, thus having its name after the people it was founded to care for.
Logix’s Solution
As a trusted BPO company, Logix BPO enhanced Scottish Widows’ inbound support for its global customer base by managing the following key services:
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Renewals
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Sales
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Switch
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Lead Generation
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Hot Keys
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Appointment Setting
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Help Desk
Results Achieved
With Logix BPO’s assistance, Scottish Widows was able to reinforce its customer service, thus improving its brand’s reputation.
Consistent SLA and QA benchmarks, reflecting the company’s high-quality customer assistance.
Generated stronger and better pension and insurance leads.
Reduced customer complaints through quality coaching.
Enhanced customers’ trust in the brand through excellent inbound assistance.
Start Your Success Story with Logix BPO
Logix BPO delivers nothing less than excellent outsourcing solutions. Our teams have a proven track record of providing high-quality services across various verticals.







