Streamlining Life Insurance Operations for UK’s Leading Insurer

Logix BPO provided multichannel inbound customer service and life insurance support to Norwich Union, helping to streamline renewals and generate high-quality leads.

The Company

Founded in 1797, Norwich Union was initially an insurance company specializing in fire insurance, but it made a move to expand itself into a life insurance business in 1808, and since then, it has made a significant impact in the insurance field. Now, it's a leading UK insurer with 20.5 million customers across the UK, Ireland, and Canada.

Logix’s Solution

As a leading BPO company, Logix BPO helped Norwich Union strengthen its operations in the following key areas:

Renewals
Sales
Switch
Lead Generation
Hot Keys
Appointment Setting
Help Desk

Results Achieved

With the support Logix BPO provided, Norwich Union boosted its insurance renewals and generated better leads.

Delivered 98% SLA across voice, email, and chat channels

Inbound support team handled high call volumes with 92% first-call resolution

Seamless insurance renewal support via hotkey routing

Agents consistently scored 95% QA, reflecting deep product knowledge

Start Your Success Story with Logix BPO

Logix BPO delivers nothing less than excellent outsourcing solutions.
 Our teams have a proven track record of providing high-quality services across various verticals.