Opening More Opportunities for Boosted Sales and Retention
Logix BPO led telemarketing initiatives for Littlewoods, focusing on engaging customers with online gambling and betting opportunities, increasing sales, and retention.
The Company
Littlewoods, founded by John Moores in Liverpool in 1923, became the largest private company in Europe by the 1980s. After declining due to competition and the rise of the Internet, the original company was wound up in 2005. The Very Group now uses its brand for the online retailer Littlewoods.com.
Logix’s Solution
As a reliable BPO company, Logix BPO supported Littlewoods in improving customer retention and sales through the following key services:
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Help Desk
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Outbound
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Retention
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Upgrades
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TelemarketingSales
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Collections
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Recruitment Process
Results Achieved
Logix BPO helped Littlewoods reach customers who were more open to its gambling and betting offers.
4% conversion rate
90% call quality score
80% dormant users reactivation
94% retention rate (post-call)
11% uplift in average bet volume
Start Your Success Story with Logix BPO
Logix BPO delivers nothing less than excellent outsourcing solutions. Our teams have a proven track record of providing high-quality services across various verticals.
