Elevating Appointment-Setting Operations for UK’s Leading Insurer

Logix BPO supported Direct Line’s appointment-setting for its insurance products, ensuring customers are guided efficiently throughout the booking process, which enhanced their experience and increased the company’s conversions.
The Company
Direct Line is a leading UK insurer that provides a wide range of insurance, such as home, pet, life, travel, van, over 50s life, landlord, small business, cycling, breakdown, and other SELECT Premier insurance.
Logix’s Solution
As a trusted BPO company, Logix BPO supported Direct Line’s goal of boosting sales by managing its back-office operations across the following functions:
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Renewals
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Sales
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Switch
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Lead Generation
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Hot Keys
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Appointment Setting
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RPO
Results Achieved
Logix BPO became Direct Line’s customers’ first contact, which helped seal the deal when it comes to conversions.
High conversion rates from successful appointment setting.
90% of calls resulted in confirmed appointments.
88% first-call resolution rates.
Under 5 minutes of average handling time.
Start Your Success Story with Logix BPO
Logix BPO delivers nothing less than excellent outsourcing solutions. Our teams have a proven track record of providing high-quality services across various verticals.







