Facilitating Targeted Outreach for a Global Insurance and Asset Management Company
Logix BPO led a targeted campaign to reach out to AXA’s existing customer database, focusing on identifying prospects for insurance product renewals and cross-selling. The campaign involved mapping current coverage, assessing interest in renewals or additional products, and facilitating direct hotkey transfers to AXA representatives for qualified leads.
The Company
AXA provides a wide range of insurance, investment management, and other financial services, with a global presence and a focus on protecting individuals and businesses.
Logix’s Solution
BPO company Logix BPO provided the following services to AXA to support the success of its campaign:
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Renewals
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Sales
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Switch
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Lead Generation
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Hot Keys
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Appointment Setting
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Help Desk
Results Achieved
The Logix BPO team met and exceeded the metrics, resulting in AXA focusing its efforts on qualified leads.
3 successful hotkey transfers per agent daily
Team average of 250-300 hotkey transfers daily
Strategic data recycling to enhance database value
Maintained a 96.4% call quality score across all interactions
Efficient and personalized approach balanced transfer quotas with quality service
Start Your Success Story with Logix BPO
Logix BPO delivers nothing less than excellent outsourcing solutions. Our teams have a proven track record of providing high-quality services across various verticals.
