GEORGIA, UNITED STATES – Virtual staffing solutions provider BELAY has acquired CFO Advisory Services to strengthen its fractional CFO and financial operations services.
This merger combines BELAY’s expertise in virtual staffing with CFO Advisory’s 26 years of experience in financial transformations, significantly enhancing BELAY’s ability to serve various sectors, including construction, healthcare, manufacturing, and nonprofits.
Tricia Sciortino, the head of BELAY, emphasized the growing need for companies to use external providers for their financial tasks.
“There is a growing need for outsourced financial services—specifically highly specialized and trusted accounting support—but hiring for those roles is often challenging,” she said.
This acquisition addresses the difficulties companies face when recruiting skilled finance professionals.
Founded in 2010, BELAY has revolutionized virtual staffing with flexible, US-based solutions for businesses, nonprofits, and churches. By matching clients with virtual assistants, accounting services, and social media managers, BELAY has continued to expand its service suite to better meet client needs.
Enhancing service offerings and cultural fit
Wayne Millsap, CEO of CFO Advisory Services, emphasized the cultural fit between the two companies.
“We felt like BELAY was a good fit culturally, and our particular suite of services is something that wasn’t part of their current offering,” said Millsap. “But sometimes, it’s not just about the numbers; it’s about the connection.”
“We felt good about working with them. They focused on what was important.”
Located in Richardson, Texas, CFO Advisory Services focuses on assisting developing companies by handling their internal accounting, financial reports, and long-term operational assistance and strategic planning.
The company serves sectors such as construction, healthcare, manufacturing, and professional services. The acquisition will broaden BELAY’s offerings in accounting and finance, improving their ability to serve businesses across various industries.
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