Billions of people browse the internet every day. All businesses and organisations across all industries want to capture even a small percentage of those people’s attention and convert them into paying customers. One of the most effective ways to do that is through content marketing.
What Is Content Marketing?
Your business’s target audience wants and expects valuable content from the companies they support financially. Furthermore, they want that content to reach them organically instead of disrupting their usual online habits.
An effective content marketing strategy helps businesses achieve this by attracting and effectively engaging their target market. Audience engagement then leads to higher sales conversions, increased revenue, and improved brand authority. Building trust with your customers means more of them will actively recommend your businesses to their friends, family, and followers.
Should All Businesses Have a Content Marketing Strategy?
A robust content marketing strategy is crucial for any business getting into content marketing. Your strategy is your foundation for all your actions and the budget you spend creating and boosting content.
You need a thorough, actionable plan to meet all of your set goals. You need concrete market data to make sure all the content you create is targeted to what your audience wants to see from your business. And you need to develop and maintain a consistent brand story in all the content you create.
Boosting your online presence through content marketing is a tried and tested solution that has worked for many successful businesses. Here are four simple and effective content marketing strategy tips that will bring measurable results in 2021:
1. Pivot to Video
Video marketing has seen tremendous growth in recent years, and this will only continue in 2021. If you aren’t already creating video content, it should be at the top of your content planning list. Videos are a fantastic way to enhance written content and make it easier for many people to engage with.
YouTube, TikTok, Instagram Stories, TV, and Reels are video content avenues that can boost your audience engagement tremendously. Video can improve your conversation rate and build trust in your customers.
2. Repurpose Your Content
Your content planning and production strategy is essential, but it can be difficult to churn out brand new and fresh content week in and week out. You can expand your content vault by coming up with inventive ways to repurpose what you already have.
For example, you can take your best-performing long-form blogs, pull out the most informative quotes, and post them as graphics on your Instagram page. You can turn your evergreen content into videos for a new audience. Get the most out of your valuable content by transforming it into something fresh!